Experience & Background
20+ Years Building Lifecycle Marketing Systems
I’ve spent 20+ years building and operating lifecycle marketing systems across email, CRM, and digital infrastructure.
My experience spans organizations including WWE, Harte Hanks, Publishers Clearing House, and SourceLink, where I focused on connecting marketing channels into systems that drive acquisition, conversion, and retention.
Over time, my work evolved from execution into system design and leadership, focusing on scalability, automation, and measurable performance.
Today, I focus on designing and operating marketing infrastructure that supports long-term growth over short-term tactics.
My System Approach
In 2018, I launched DOES to formalize a system-based approach to lifecycle marketing systems.
The focus was not on individual channels, but on how acquisition, conversion, and retention work together as a unified system.
Over time, this evolved into a structured model designed to eliminate fragmentation, improve performance, and support long-term growth.
Today, I apply this approach across organizations, focusing on building and operating marketing systems that are scalable, measurable, and built for long term performance.
What I Operate
My work spans the full lifecycle of marketing systems, from acquisition to retention.
Rather than focusing on individual channels, I design and operate systems that connect these functions into a unified model.
This enables organizations to move beyond fragmented execution and toward scalable, performance-driven growth systems.
Acquisition Systems
Systems that drive qualified traffic through content, SEO, and digital visibility.
Conversion Systems
Systems that turn traffic into leads and customers through optimized user journeys and funnel architecture.
Retention Systems
Systems that drive engagement and lifetime value through email, CRM, and lifecycle automation.
Where I’ve Built and Operated Systems
Experience across organizations where I built and operated lifecycle marketing systems.
Led prospecting initiatives and managed email infrastructure, optimizing deliverability and system performance at scale.
Directed and implemented lifecycle email programs while managing vendor relationships to support performance and scale.
Directed digital marketing operations, aligning strategy, execution, and performance across operations.
Managed end-to-end campaign systems, overseeing strategy, execution, and performance across prospecting and nurturing programs for performance.
Helped build and scale digital operations, supporting strategy, implementation, and ongoing system performance.
Let’s Build a System That Actually Scales
If your marketing feels fragmented or performance has plateaued, the issue is rarely the channel. It’s the system behind it.
Let’s break down where things are disconnecting and how to rebuild for scalable, measurable growth.